This two-part video covers the workflow to place and then trace a drawing in Illustrator. It focuses on lettering, and how to start out with a font, some alignment shapes and a drawing to create professional looking Logotypes and hand crafted lettering. Adobe Illustrator is made for this kind of work!
Lettering is “a specific combination of letterforms crafted for a single use”. This quote is from a recent article that will help you in Understanding the difference between Type and Lettering. The roots of calligraphy come from Asia and the Middle East, which in turn inspired European illuminated manuscripts. All of these have a great influence on contemporary designers like Herb Lubalin, Louise Fili, Jessica Hisch and Michael Bierut.
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Alignment and Drawing